Gone are these days without Freebie Ideas For Small Business to grow Orders and Customers as well as Email Lists through opt-in. Where random visitors sign up for an Email List that just says “JOIN ME!” and give their valuable Email Addresses without getting anything in return.
People are also reluctant these days, whether they are going to be bombarded by junkie clutters or not after they give their address. And that’s why these 36 irresistible Opt-in Freebie Ideas come in.
Opt-in Freebie Ideas are the perfect ways to show the expertise you have in certain blogging niches.
Again, if you want to grow your email lists like crazy as well as keep the already established lists for a lifetime, then this article is exactly for you.
So let’s just get right into them!
Downloadable Cheat Sheets, Checklists, Worksheets, and Spreadsheets Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Cheat Sheets, Checklists, Worksheets, and Spreadsheets.
So, let’s see them one by one.
1. Cheat Sheets
Cheat Sheets are a kind of SHORTCUT to help and make visitors’ lives easier, better, and faster than usual.
As time is priceless! Audiences save time from the hard work of doing it all by themselves by using these opt-in freebie ideas.
1 or 2 pages of simple and awesome-looking pint-sized info Cheat Sheets are great converts when it comes to satisfying subscribers.
Some examples of these opt-in freebie ideas are SEO Optimization or FAQs and answers.
2. Checklists
On the other side, there are Checklists. These are simple and easy to follow and implement Must Do’s(Instructions) or To-Do Lists summarized Infos.
They are popular opt-in freebie ideas. And they give visitors some actionable Step-by-Step Guides of accomplishing a certain type of TASKS straight away.
Much like Cheat Sheets, Checklists save the audience’s time. That means visitors are always willing to give their Email Addresses if something is important and time-saving.
Checklists work as a complement to eBooks or long-form guides.
3. Worksheets
Worksheets are the other opt-in freebie ideas that work great.
This is a series of sheets with open-ended questions that are put together in the most structured format possible.
And the Sheets help readers reach a solution that works well for them to a given particular topic problem.
4. Spreadsheets
Finally, on this group of opt-in freebie ideas, there are Spreadsheets.
Spreadsheets most of the time come as Excel.
Simply, they are built-in tables and formulas in columns and rows. The main purpose of Spreadsheets is to help SUBSCRIBERS organize Budgets, Plans, and Upcoming Events.
Email(Mini) Courses, Digital Workshops, and Video Tutorials Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Email(Mini) Courses, Digital Workshops, and Video Tutorials Opt-in Freebie Ideas.
So, let’s see them one by one.
5. Email(Mini) Courses
An Automated Email(Mini) Course that is going to drip out over 6 to 11 days is another option here to grow your Email Lists.
What’s interesting about Mini Email Courses is that beyond being one of the best freebies, they are also used as a high-converting sales page strategy.
For the purpose of creating Email(Mini) Courses, you can use the best Online Course Platforms like Thikific or Teachables.
6. Digital Workshops
Digital Workshops are more like Email(Mini) Courses. And they are one of the superb ways to showcase your ability, knowledge, and skill about a given subject matter.
Whether it is from the slice of paid Online Courses, Published Blog Posts, Articles, or Interviews, you can make a Digital Workshops out of it for the uses of opt-in freebie ideas.
All these are done by putting together the above-mentioned lists or building one from scratch and finally sharing it with your Audiences as a preview.
7. Video Tutorials
If you’re confident on Camera, sharing Video Tutorials or Exclusive Video Guides on Video Hosting Sites (like YouTube) for the purpose of opt-in freebie ideas are more popular among Online Creators.
As usual, it is a way of enticing visitors to hit that “SIGN UP” button and join you on your Email(Marketing) Campaign Efforts.
But doing so, you have to make sure that the “Recorded Video Tutorials” are so important and are going to add value to the Audience’s Life or Business journey.
How-to PDF Guides, Mini eBooks(Workbooks), and Infographics(Case Study) Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find How-to PDF Guides, Mini eBooks(Workbooks), and Infographics(Case Study) Opt-in Freebie Ideas.
So, let’s see them one by one.
8. How-to PDF Guides
How-to PDF Guides are a few pages of content that help Visitors go from 0 to 100 expertise on a particular topic. Or give them up-to-the-point information on how to use a specific product or accomplish services.
They are like more detailed and updated versions of the already available online content such as Blog Posts and Articles.
A good example of How-to PDF Guides is in-depth articles on How to Start a Blog in 2022, How to Write a Blog Post in 2022, and others.
9. Mini eBooks(Workbooks)
Next up is our best pick Opt-in Freebie Ideas. And that is Mini eBooks(Workbooks)!
Mini eBooks are the go-to-go for many Online Creators when it comes to attracting RANDOM VISITORS to Join their Email Lists on their way to get that valuable but FREE stuff.
Thus, Mini eBooks or Workbooks convert well. Plus they are really that simple to create. All you need is just to write a catchy Title and structure the Headlines, then design its Cover and Templates using Canva.
And you’ll have a simple and short eBook that’s going to be available in no time in your website’s sidebar.
10. Infographics(Case Study)
Infographics(Case Study) are VISUAL CONTENT that is easy to digest and work as one of the best Opt-in Freebie Ideas.
Most of the time they come as a Single Page action-driven content that walkthrough visitors with easy-to-understand diagrams and illustrations.
Infographics or Case Studies are great alternative choices in case audiences will get bored with very long articles or videos.
FREE Tools and RESOURCE Library Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find FREE Tools and RESOURCE Library.
So, let’s see them one by one.
11. FREE Tools
FREE Tools that help Audiences with their pain points are fantastic ways to get new SUBSCRIBERS. Plus these are the best approaches to show off your expertise and how over delivering you’re.
Needless to say, FREE Tools are the icing on the cake Opt-in Freebie Ideas. For the reason that almost anyone loves FREE Stuff that provides value.
Seriously, who doesn’t?
In the end, be sure to lead SUBSCRIBERS and Upsell them by recommending the Paid Package Tools. It can be Pro Blogging Tools or others. And if you do this strategically, it turns out to be an effective sales funnel.
12. RESOURCE Library
When it comes to offering multiple freebies in one sitting, RESOURCE Library is the ideal choice. In such a way, it gives a reason for SUBSCRIBERS to come back often to your Site.
So, they are found to be one of the most effective Opt-in Freebie Ideas to grow email lists.
The only downside of the RESOURCE Library method is that there is no way that you are able to segment SUBSCRIBERS based on their Demographics & Preferences.
Webinar, Seminar, and Contest(Challenge) Prize Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Webinar, Seminar, Contest(Challenge) Prize.
So, let’s see them one by one.
13. Webinar
These days, webinars are becoming more and more popular. With that, 53% of Marketers say Webinars are one of their top-of-the-funnel(ToFu) strategies that generate High-quality leads.
At first, a Live Webinar(not pre-recorded) seems UNCOMFORTABLE. But once you become familiar with it through time, it is super easy to engage and run a purpose-targeted Online Conference with your Audience by using one of the Best Webinar Software.
The thing you need to take into consideration when running a Webinar is to have a plan on it ahead of time. Since you’re using it as an Opt-in Freebie Ideas, you need to create some sort of connection and leave room for questions and answers as well as discussions.
14. Seminar
A Seminar is another great way to show off your personality in real life and engage with the audiences face-to-face. Plus they’re a win-win experience for both YOU and the SPECTATORS.
But when it comes to the ideas of Opt-in Freebies, you might ask “How is someone who attended your Seminar going to join your Email List?”.
Well, it depends on your confidence during the incident. As well as what Call-To-Actions(CTAs) you gave the Audiences to walk away with at the end of the session.
Then the list joining part will become a No Question and Rest Assured.
15. Contest(Challenge) Prize
In fact. Contest(Challenge) Prizes most of the time work better for Social Media Influencers like YouTubers or Instagramers. But if you’re still an Online Creator and set up an Email List, it also works great.
And what we mean by one of these opt-in freebie ideas is that it is running weekly recipes or monthly content upgrades TOURNAMENT and giving the WINNER a special prize.
The point of this is when a random visitor sees that you’re giving away prizes for your Email Lists, they have no choice, but to join you down the road. Plus the already SUBSCRIBER ones also hang in there to try out their next odds.
Scheduled Email Roundup Opt-in Freebie Ideas for Small Business
On our #15 list, there are SCHEDULED Email Roundup opt-in freebie ideas to grow email lists.
16. Email Roundup
If you have something that you can break up into lessons to SHARE it to your audiences on a regular basis like daily, weekly, or monthly, then think about Email Roundup.
The idea of Email Roundup is: When a Visitor SIGN UP for your Email List, you send them periodic lessons. And the lessons help them achieve a specific goal or learn something new. Consequently, you’ll keep them there for a lifetime!
Email Roundup is one of the excellent types of Opt-in Freebie Ideas if you have enough time to put together or compile valuable info and send that to SUBSCRIBERS on a regular basis.
Members-only Content(Lead Magnet), Content Upgrades, and FREE Masterclasses Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Members-only Content(Lead Magnets), Content Upgrades, and FREE Masterclasses.
So, let’s see them one by one.
17. Members-only Content(Lead Magnet)
Members-only Content(Lead Magnet) simply is Content that is only accessible to the people who options to SUBSCRIBE to your Email List.
And once they SUBSCRIBED, you’ll get their Email Address. As a result, your Email Lists start to grow more and more. But after that, it’s up to you to send them follow-up RESOURCES and keep them there.
The best part of Members-only Content is that you can use any means for that purpose. Including Private Facebook groups, Tailwind Tribes, Instagram Groups, Pinterest Communities, and of course, Emails.
18. Content Upgrades
Content Upgrades are one of the simplest forms of Opt-in Freebie Ideas.
They are Content VERSIONS that can be upgraded from the already available for FREE Content. And Audiences have to register with a login ID to access those Content.
And These Can Be;
- FREE Tools
- eBooks
- Email(Mini) Course
- Cheat Sheets, etc
Having an active Social Media setup account gives you yet an extra touchpoint on this one. So that you can send visitors directly to the Content Upgrade area.
19. FREE Masterclasses
Here we come to one of the lucrative Opt-in Freebie Ideas. And that is FREE Masterclasses(or VIP List)!
And FREE Masterclasses works by providing one of the best sections of Content that you have generated exclusively for SUBSCRIBERS via using one of the best Email Marketing Services.
But make sure that this is to be one of the most valuable RESOURCES that you are ever going to give it for FREE. That way, FREE Masterclass SUBSCRIBERS are going to feel like they are SPECIAL for being a part of it.
FREE Consulting Opt-in Freebie Ideas for Small Business
On our #20 list, there are FREE Consulting opt-in freebie ideas to grow email lists.
20. FREE Consulting
Personal Consulting is a great way to get in touch more with your Audiences and let them know your expertise and prospects. And even better with FREE Consulting!
On top of that, Discovery Sessions or Pick-My-Brain Sessions are other awesome approaches as an Opt-in Freebie Offer to alleviate Audiences’ pain points.
The Audiences also love to get in touch face-to-face to SHARE a Personal Rolodex on what RESOURCES you are using or what Products & Services you’ll RECOMMEND to them.
Pro Designed Templates, Planars(Calendars), and Printables Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Templates, Planars(Calendars), and Printables.
So, let’s see them one by one.
21. Templates
Giving away Templates as Opt-in Freebie Ideas are the other great ways to entice visitors to join your Email Lists.
Plus if they are artistic, well-designed, and alluring ones, the Audiences can’t wait to get them. Therefore, they will use them as quickly as possible for the purpose that they are TARGETED for.
All this is because Templates are a great help for the Audiences who are looking for something specific. These can be creating Content for themselves and many more.
22. Planars(Calendars)
First of all, Planars are a type of Content RESOURCES that helps Audiences to get organized. It can be Time-management or Providing Value on how to do and when to do something.
And for the people who are really busy, this can be the right Freebie to provide to them.
The fun part is Planars are a lot easier to make. All you need is to use the right VISUALS, FONTS, COLORS, STYLES, and GRAPHICS. What’s left at the end is to Design it using Canva.
23. Printables
Printables are other popular Opt-in Freebie Ideas. They are kind of time-saving & High-quality Checklists, Planars, Design Patterns, List Templates, or Cheat Sheets that can be printed and give SUBSCRIBERS a quick solution.
It seems at some point unrealistic to see people exchange their priceless Email Address just to grab a few Printables. But, that’s true! Many Bloggers and Online Marketers are providing Printables as an Opt-in Freebie.
If you’re comfortable with it, you can also purchase gorgeous Clip Art, Wall Art, Inspirational Quotes, or Desktop Wallpapers and make it even an outstanding Printable Libraries.
Audio Scripts and Swipe Files Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Audio Scripta and Swipe Files.
So, let’s see them one by one.
24. Audio Scripts
Audio Scripts are great freebie ideas especially those Beginners to a Podcast and are looking for ways to grow their Email List.
They are voice-over Audio TEXTs. Audio Scripts are best for the Audiences that prefer Word versions over the Audio.
When it comes to creating the scripts, if you’re not a “Tech-Savvy” and don’t have enough time to produce other Digital Downloadable Opt-ins, then this is for you.
25. Swipe Files
Here we have come to showcase Opt-in Freebie Ideas that are way relevant and valuable to your audience. Mostly they are desired by Bloggers.
Swipe files are just collections of essential Pre-made Templates, Email Sequences, or other types of RESOURCES.
To build these Files, you don’t necessarily need to start from scratch. Because you can absolutely repurpose one of your old but popular Blog posts or the first Chapter of your eBook.
Live Training, and Coaching through Call Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Live Training and Coaching through Call.
26. Live Training
Although not as popular and convenient for everyone, these days Live Training is the one to build deep connections with Visitors.
They are pretty good on the condition that you have a number of ACTIVE AUDIENCES. (Those who don’t have the time to sit and watch videos the whole day!).
Without choice, if you’re not cozy with the Live Training TECHNIQUE. Instead, you can pre-record Audio Recordings and then leave that as Opt-in Freebie Ideas for the Subscribers to listen to them any time soon.
And the most common ways to do the Audio Recordings are through Podcast Episodes, Audio Books & Guides, Webinars, Downloadable Versions of Video Series, etc.
27. Coaching through Calls
One-on-one Coaching by way of Calls(it can be via SKYPE) is powerful Opt-in Freebie Ideas to make a personal connection and build trust with Genuine Audiences.
Subsequently, your SUBSCRIBERS will become your lifetime brand advocators or raving fans!
For the most part, Call Coaching(FREE Sessions) is such an excellent Opt-in Freebie offer. That is if you’re one of an Internet Personal Trainer, Wellness Coach, Digital Marketing Guru, or running other related types of Online Services.
FREE Trials, Money-back Guarantees, Special Discount offers, Coupon Code Deals and Holiday Gift Cards Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find FREE Trials, Money-back Guarantees, Special Discount Offers, Coupon Code Deals, Holiday Gift Cards(Physical Product Giveaways).
28. FREE Trials
FREE Trials most of the time work by brands that provide Tools or Services. But they are still fine if you’re a typical Blogger or an Online Creator with Products and Services in hand.
Using FREE Trials as an Opt-in Freebie Ideas has so many benefits. And one of them is building Online Branding for your Business way faster and quicker than you can ever imagine.
Even so, you have to be really careful to not give away all the info just a sample or a Chapter of it if that is an eBook. So that visitors can test a bit of what you actually got and what’s stored exclusively for them.
Remember: The goal here is to lead the Audience to one of Paid Offers. It can be a Digital Product, Physical Product, or an Online Course, it’s whatever!
29. Money-back Guarantees
Most of the time people buy from brands that they know well and roundly trust what they offer. That’s why Money-back Guarantee becomes a big player when you’re trying to build an Email List Community from scratch.
Money-back Guarantees are a sign of being dependable and showing your company’s ASSURANCE and CREDIBILITY.
And, it is one of such great & essential Opt-in Freebie Ideas. That’s mainly by the time that you’re just starting to build your email list and looking for reliable ways to take your business to the next level as well.
30. Special Discount Offers on Paid Bundles
It’s no secret that people love DISCOUNTS!
That being said, if you are running a Blog with an Affiliate Partnership or selling your own PRODUCTS, then offering a DISCOUNT is a brilliant method to get huge leads who are ready to exchange their Email Addresses.
At the time, you can offer a Special Discount off from single products & services or as a Bundle.
31. Coupon Code Deals
Coupon Code Deals are the other most effective Opt-in Freebie Ideas that you can come up with to generate more sales. And if you’re wondering what Coupon Code Deals is, simply it is a more upgraded type of Special Discounts.
As there is a huge Competition Market over the internet today. So, as an Online Marketer, you won’t have so many choices left. But if you’re a genius at observing, then offering Coupon Code Deals is one of the few remaining options.
Nonetheless, the surprising part is you can generate Coupon Code Deals for relevant Paid PRODUCTS & SERVICES within minutes using one of the best Coupon Sites.
Thereby, your Audiences will keep coming back for more Discount Deals!
32. Holiday Gift Cards(Physical Product Giveaways)
Holiday Gift Cards or Physical Product Giveaways are most known by YouTubers where they give Amazon Gift Cards to their fans or strangers who really need them. This is most of the time around the HOLIDAY SEASON.
However, you can also use that scheme no matter what type of Online Businesses you’re building. It can be a Blog or others.
What’s so interesting about these Freebies is that you don’t need to waste your time creating the Gift Card or Physical Product that you’re going to hand out. It’s already made!
Quizzes and Product Roadmap Opt-in Freebie Ideas for Small Business
In the following Opt-in Freebie Ideas, you’ll find Quizzes and a Product Roadmap.
33. Quizzes
Quizzes are entertaining, share-worthy, designed quickly Freebies that are one character of fantastic strategies to grow your Email Lists.
Not only you are able to send them right into the single-segmented SUBSCRIBER, but also you can compile them in the FREE RESOURCE Library with others.
These days, Quizzes are becoming more and more popular. Plus they are labeled as a win-win type of marketing deal to grow SUBSCRIBERS.
34. Product Roadmap
Do you have such valuable PRODUCTS that you have been selling for a long period of time?
If so. Then sharing the Product’s true PROGRESS over time is going to work as one of the best freebies to display for visitors.
By doing so, a random visitor is able to see the inside out of the product. That being the case, it doesn’t take him/her so long to “Try It” or even “Purchase It” and grab it right away.
What are Opt-in Freebie Ideas for Small Business
Opt-in Freebie Ideas are ways to entice random visitors. So they will SIGN UP to your Email List and eventually they become your Customer.
Are Opt-in Freebie Ideas for Small Business effective?
The short answer for this is “YES”.
Summary on Opt-in Freebie Ideas for Small Business
The above-mentioned #34 Opt-in Freebie Ideas are the best approaches to grow your email lists and skyrocket your online business success.
For the reason that I bet you already and probably heard that “money is on the list”.
So don’t turn down this massive opportunity from day 1.
On top of that, if you weren’t in it before, but you’re preparing to get into this Email Marketing thing. Then consider one of the best Email Marketing Services of 2022.
At long last, I wish you all the best in your journey. GOOD LUCK!